It was a pleasure to work with Ray & Berndtson. We had a couple of very senior positions to be filled, and we achieved a shortlist of good leaders in a short period of time. In addition, the discussions we had to convert the positions along with the options generated made the executive search and onboarding much easier. Ray & Berndtson's personal attention and dedication towards the assignment is greatly appreciated.

Managing partner of a top-tier law firm.

Industry Practices

Consumer Products and Services


  • Food and Beverage, including food service, restaurant chains, food and beverage processing/manufacturing/distribution
  • Health and Beauty Aids
  • Consumer Nondurables, including toys, gifts and small appliances
  • Consumer Durables, including large appliances
  • Wholesale and Retail, including apparel, fashion and cosmetics
  • Direct Selling and Marketing
  • Mass Merchandising
  • Gaming and Hospitality
  • Advertising, Media and Entertainment

Technological advances, globalization and the Internet are abruptly reshaping the rules in today's consumer products & services market. Success often requires rethinking the strategies that drive customer, employee and investor relationships as well as the value chain itself: designing, packaging, manufacturing, purchasing, marketing, selling and delivering goods and services.

With our quest for excellence and entrepreneurial spirit, Ray & Berndtson challenges the norm, oftentimes providing "outside the box" solutions to our clients' leadership issues. We have helped countless consumer products and services organizations select the management and professional talent they need to achieve their goals. In addition to providing a set of global network partners, state-of-the-art recruiting systems and a keen eye for judging culture fit, motivation and potential, Ray & Berndtson is one of the few search firms that can offer consumer products and services companies unparalleled access to an array of talent.

Working with consumer durable manufacturers, packaged goods producers, retailers, restaurant and foodservice organizations, and e-commerce companies selling to consumers, Ray & Berndtson has identified the leadership to move these companies successfully into the 21st century.

Ray & Berndtson's entrepreneurial professionals have recruited CEOs, group presidents, as well as operations and manufacturing, research and development, marketing, sales, and other functional heads and executives, including CIOs, across the full spectrum of the consumer products and services sector.

Consumer Products and Services:- Representative Searches

Consumer-driven economies call for management talent that understands the complexities of bringing products and services to market. Companies from around the world come to Ray & Berndtson to find the leadership talent required in today's
and tomorrow's -- consumer-oriented industries.

Recent "Consumer Products and Services" assignments include:

Designation Assignments
Chief Executive Officer For a consumer goods company
Chief Executive Officer Of a Europe-based international brewing company
Chief Executive Officer For one of the world’s largest retailers
Chief Executive Officer; Vice President Finance & Administration For a large Canadian metropolitan transit system
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Chief Executive Officer For the developer of a proprietary cold sterilization system
Asian Chief Executive Officer For a world leader in the production of fruit and fruit juices
President & General Manager for a small arms manufacturer and marketer
President Of a meat products division of a $25 billion diversified food products giant
President Of a regional Canadian airline
President of the North American operations of a global beverages company
President Japan of one of the world’s largest and most respected consumer catalog companies
President U.S. for a European based luxury goods retailer and fashion house
Board Director; Chief Financial Officer For a leading global knowledge company with best-selling technology, business and how-to books and computer-based training tools
Chief Financial Officer For a German company producing hair care products, cosmetics and fragrances
Chief Financial Officer For a major tobacco products organization
Chief Financial Officer Of a duty free shopping company
Chief Financial Officer Human Resources Manager for a $1.1 billion manufacturer of athletic footwear and sportswear Andean Region
Chief Financial Officer
Human Resources Director
For an $8.4 billion leading manufacturer and marketer of food products
Chief Information Officer For a $4.7 billion consumer electronics retailer
Chief Information Officer Of a $1 billion distributor of music, videos, books and software
Chief Legal Counsel Of a $1.5 billion manufacturer and marketer of bed linens and other home textile products
Chief Technology Officer For a leading beverage company
Country Manager For an international manufacturer and retailer of men’s and women’s apparel and accessories
East European Brand Champion For an international producer of consumer and industrial electronic products
General Manager France for a global spirits, wines and entertainment company
General Manager Middle East for an international dairy company
General Manager Colombia for a pioneer in the manufacture of chemical specialty products for home, personal care and insect control
General Manager Mexico for a major manufacturer, distributor and retailer of coatings and related products
Managing Director Europe
Chief Financial Officer
For a worldwide manufacturer, developer and marketer of photographic materials
Managing Director Of an exclusive U.S. hotel and resort community
Publisher Of an international book publishing and printing company
Senior Corporate Counsel Employment & Law for a $1.7 billion restaurant chain
Senior European Counsel For a leading U.S. food service company
Senior Vice President For one of the world’s foremost companies in the consumer and industrial electronics and entertainment business areas
Senior Vice President Marketing Of a major direct seller of gourmet kitchen products
Multiple Executives For an exciting new e-Commerce music site targeted to different music genre groups
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Case Study :- Marketing Executive For Global Leader In Household, Health And Personal Care Products

The Situation

A momentous merger between two of the world's leading players in household cleaning and health and personal care products in 1999 created a truly global company with a world class portfolio of leading brands. As a result of the breadth of the two companies' combined geographic coverage, the new merged entity is represented in almost every major market in the world, covering 180 countries.

This client is focusing its business on five growing categories in household cleaning and health and personal care. Most net revenues in these core categories are in brands that are either number one or two in their respective markets.

The Search

The marketing director was promoted internally, creating the company's need for an experienced successor. As a result of our many years of solid business relations with this client, Ray & Berndtson was entrusted with the search.

The marketing director reports directly to the general manager, leading about 35 people directly and indirectly. He/she is in charge of all marketing-related responsibilities for four countries -- Germany, Austria, Switzerland and Netherlands -- as well as for all product areas sold by the client in these countries.

The director of human resources for Germany, Austria, Switzerland and Netherlands gave us the relevant information on the position to be filled as well as on the ideal candidate. Immediately following this meeting, we proceeded to brief the research team at Ray & Berndtson and to contact candidates that fit the required profile.

The Successful Results

After a short period of time, four individuals stood out as top candidates from the pool reviewed by the client's marketing managers. Respective confidential reports on these four candidates were sent to the director of human resources. Upon close scrutiny of the documents, appointments were made at once with the company's CEO for an initial presentation of the candidates. In this presentation, the top candidate was apparent. Additional talks followed in rapid succession. After a few days of consideration, the top candidate was offered and accepted the position of marketing director.


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